TL;DR – The proliferation of content and products (thanks to AI tools), means society is going to become less trusting. In lower-trust societies, trust tends to concentrate around a few entities. To reap the rewards of being one of these trusted entities, companies will need to place more emphasis on their brand. In creating a brand and building trust, both externally and with existing customers, I can’t help but think that marketers and salespeople hold the upper hand. And so, I postulate that we are moving away from the age of the engineer, and into the age of the marketer.
Interesting! Do you see any parallels with more mature industries? For example, fast moving consumer goods? Once upon a time, it was all about 'engineers' for them too—formulating product, building manufacturing lines, creating scale, and lowering cost. And then, when manufacturing became more accessible, marketers become centerstage like the Brand Mangers of P&G, Nestle, etc.
Is this the same trend you're pointing out with 'startups', specifically pertaining to *tech/software* startups? That is:
- Manufacturing engineers = software engineers
- Manufacturing more accessible = AI making software more accessible
- Age of the FMCG marketer = Age of the tech marketer?
Interesting! Do you see any parallels with more mature industries? For example, fast moving consumer goods? Once upon a time, it was all about 'engineers' for them too—formulating product, building manufacturing lines, creating scale, and lowering cost. And then, when manufacturing became more accessible, marketers become centerstage like the Brand Mangers of P&G, Nestle, etc.
Is this the same trend you're pointing out with 'startups', specifically pertaining to *tech/software* startups? That is:
- Manufacturing engineers = software engineers
- Manufacturing more accessible = AI making software more accessible
- Age of the FMCG marketer = Age of the tech marketer?