Interesting! Do you see any parallels with more mature industries? For example, fast moving consumer goods? Once upon a time, it was all about 'engineers' for them too—formulating product, building manufacturing lines, creating scale, and lowering cost. And then, when manufacturing became more accessible, marketers become centerstage like the Brand Mangers of P&G, Nestle, etc.
Is this the same trend you're pointing out with 'startups', specifically pertaining to *tech/software* startups? That is:
- Manufacturing engineers = software engineers
- Manufacturing more accessible = AI making software more accessible
- Age of the FMCG marketer = Age of the tech marketer?
Yeah there are definitely parallels - I think the broader point is that as the iterative loop for commoditisation spins at 10x the speed, marketing becomes ever so important. Marketers in FMCG companies are highly regarded because the products they sell are largely commoditised, so they are competing on branding and perceived value.
Interesting! Do you see any parallels with more mature industries? For example, fast moving consumer goods? Once upon a time, it was all about 'engineers' for them too—formulating product, building manufacturing lines, creating scale, and lowering cost. And then, when manufacturing became more accessible, marketers become centerstage like the Brand Mangers of P&G, Nestle, etc.
Is this the same trend you're pointing out with 'startups', specifically pertaining to *tech/software* startups? That is:
- Manufacturing engineers = software engineers
- Manufacturing more accessible = AI making software more accessible
- Age of the FMCG marketer = Age of the tech marketer?
Yeah there are definitely parallels - I think the broader point is that as the iterative loop for commoditisation spins at 10x the speed, marketing becomes ever so important. Marketers in FMCG companies are highly regarded because the products they sell are largely commoditised, so they are competing on branding and perceived value.