what consumer growth can teach us about b2b sales
Full post here.
Who’s this for? Anyone building or selling software to businesses. More relevant if you have a bottoms-up approach.
What’s the TL;DR? With tech in a slump, the long-term viability of point solutions is being questioned. The term “bundling” has come back in vogue. But building a bundled product from the get-go is expensive, time-consuming and not that practical an approach for most Founders. So, if you are building a point solution, how can you get a leg up? A recent piece of analysis shows that for bottoms-up software products, 10 seats is the inflection point at which retention reaches escape velocity. To reach 10 seats, companies should consider taking a leaf out of consumer growth playbooks and focus on running data-driven experimentation on virality. Tactics to measure and improve this in the article below.